Testimonials

“Dena and the team at King Eider have been an incredible asset to KastKing as we’ve focused our efforts as positioning ourselves as a premium brand in the world of fishing. Their incredible relationships and experience in the industry make them a tremendous strategic partner and fantastic extension of our marketing team.”

"Dena has been instrumental in helping us promote our brand and telling our story to the masses.  Our product line has achieved a high level of recognition, in part, due to her marketing efforts. She brings her skillset to work every day and has a unique ability to tackle complex problems and eliminate them with an effective action plan while always being completely transparent with us."

Dena (Dena Woerner) Vick has the passion, drive and credentials to creatively make any communications campaign or marketing project a success. Her abilities to communicate and market are superb!

We worked together for over ten years on the Arkansas Big Bass Bonanza tournament. Dena handled each campaign with professionalism, efficiency, and proven techniques. Each campaign was planned, developed and executed with outstanding results. Even with our extremely tight budget, our social media presence grew exponentially as did our national recognition. She has the ability to read the situation mid-campaign and make the appropriate changes to keep things on track. Her background in crisis management is an additional benefit.  In our late afternoon phone calls, after all the press was done for the day. Dena always had encouraging words and a shared thought with a laugh.

I would highly recommend Dena Woerner-Vick, she will be an asset to any team.

I have had the pleasure of working with and learning from Dena Vick over the past three years. I can confidently say that she is an exceptionally bright professional whose work ethic is exemplary. I have consulted with her on several projects—both hers and mine—and am more than impressed with her industry knowledge, marketing expertise, and business-to-business insights. She is an innovator, as demonstrated by her work and publications on artificial intelligence, and her initiatives consistently improve the companies she collaborates with. Her marketing approaches are comprehensive, tailored to each company's specific needs, and highly results-oriented. Her ability to assess a company’s needs and then develop active strategies that propel the company forward is commendable. Her skill in clearly articulating complex concepts and methods, both in writing and verbally, perfectly complements her intellect. She is a respected speaker and writer whose insights regularly influence her audiences and clients. To be honest, she is the person I would want running my marketing campaigns.

Through working with Dena over the course of several years, I witnessed firsthand her strategic vision and ability to move marketing initiatives from concept to execution. She excels at crafting comprehensive marketing plans that align with business goals and brings campaigns to life through dynamic event marketing that drives engagement and results. Her negotiation skills and ability to manage relationships with media partners ensured that our business always received the most value and measurable impact for its marketing spend.

I have known Dena since 2006, when we first met at Purdue University. I then had the pleasure of working with her in 2012 at Grow Socially, and throughout our professional journey, I have witnessed her outstanding qualities and contributions.

• Dena is, without a doubt, a deep and critical thinker. Her ability to delve into complex issues and analyze them with precision sets her apart. She consistently demonstrates a keen intellect and a natural inclination towards strategic thinking. This capacity for critical thought has been evident since our university days and has only grown stronger over the years.
• In terms of professional expertise, Dena possesses a strong understanding of public relations, marketing, and communications. Her knowledge in these areas is not only broad but also deeply nuanced. Dena consistently stays abreast of industry trends, demonstrating a commitment to ongoing learning and professional development. Her proficiency in these fields has been a valuable asset to any team she has been a part of.

Dena is not only an excellent strategist, but is also a personable and well-spoken professional. Her ability to articulate ideas clearly and concisely is a testament to her communication skills. These qualities make her not only an effective team member but also an engaging leader who can effectively convey complex concepts to various stakeholders.

"Dena Vick has been instrumental in building the Gill brand by utilizing her marketing and PR expertise. Dena is a very respected member of the outdoor industry and has been a great resource by offering alternative perspectives and creative strategies. Dena has proven to be atop of her field and she is a pleasure to work with."

Throughout the years of working together, Dena displayed reliable and thoughtful communication skills during unsteady times. Dena was able to help navigate several difficult situations that really made a difference.  Dena is not only an excellent strategist, but is also a personable and well-spoken professional. Her ability to articulate ideas clearly and concisely is a testament to her communication skills. These qualities make her not only an effective team member but also an engaging leader who can effectively convey complex concepts to various stakeholders.

Dena's creative skillset and technical marketing mind are a rare combination. Her work has consistently ranked in the very upper echelon of marketing in the marine and fishing industry. She not only possesses the ability to pen a captivating story, but also the rare ability to get that story seen.

Over the course of several years working with Dena, I had the opportunity to observe her exceptional strategic acumen and disciplined approach to marketing leadership. She consistently demonstrated the ability to translate high-level business objectives into comprehensive go-to-market strategies that delivered measurable outcomes. Dena’s strength lies in her capacity to design and execute integrated marketing programs that effectively position the organization for growth. Her expertise spans strategic planning, market analysis, and the orchestration of campaigns that drive meaningful engagement. In addition, her negotiation skills and management of media partnerships ensured optimal value and impact from every marketing investment.